Alia Ishak
Audience Strategy Associate Director | MBA, Data Storytelling
- Role
- Audience Strategy Manager at Starcom
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Alia Ishak
Data-driven Growth & Audience Strategy Leader with 8+ years of experience driving acquisition, retention, and lifecycle marketing for global brands. Proven success uniting media strategy, CRM, and MarTech to deliver measurable growth. Expert in developing segmentation frameworks, multi-channel activation plans, and data infrastructure that scale performance. Adept at cross-functional leadership, budget optimization, and using insights to influence C-suite decisions.
Experience
Audience Strategy Manager
Mar 2023 — Present · New York, NY, US
Developed audience segmentation and growth marketing strategies that informed DIRECTV’s acquisition and retention programs- Conducted quantitative and qualitative audience research to support creative and product marketing initiatives- Created executive-level presentations using data storytelling to drive budget alignment and secure a +20% ROI uplift- Collaborated with advanced analytics to integrate behavioral, perception, and CRM data into unified audience frameworks- Defined KPIs and content performance metrics aligned to growth goals- Enhanced competitive positioning through ongoing industry and channel performance analysis.Account: DIRECTV
Education
Sacred Heart Academy
High School
2006 — 2010
Hofstra University
Master of Business Administration - MBA
Hofstra University
Bachelor of Business Administration (BBA), Marketing
2010 — 2013
Hofstra University
Bachelor of Business Administration (BBA), Finance, General
2010 — 2013
Skills
- Microsoft Word
- Powerpoint
- Microsoft Excel
- Leadership
- Sql
- Management
- Time Management
- Microsoft Office
- Photoshop
- Social Networking
- Social Media Marketing
- Spss
- Adobe Acrobat
- Marketing
- Lexis
- Simmons Choices 3
- Social Media
- Onenote
- Outlook
- Public Speaking
- Android
- Bloomberg Terminal
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.