Ali Adab

WORK HISTORY

EDUCATION

SKILLS

ABOUT ALI ADAB

Ali Adab is a seasoned executive and entrepreneur building the infrastructure of the creator economy. For nearly two decades, he has led and scaled ventures at the intersection of entertainment, technology, and digital media, turning influence into sustainable businesses.As Partner & Chief Business Officer at Fixated, Ali oversees commercial revenue and growth for a global leader in creator representation. Fixated’s model provides creators with the infrastructure once reserved for entertainment’s biggest stars, spanning content development, brand partnerships, monetization, and IP expansion.Previously, Ali was Chief Content Officer at SoleSavy, where he spearheaded marketing, content, and business development, helping creators, artists, and celebrities launch original footwear. Before that, he served as VP of Content & Partnerships at BBTV, one of the world’s largest creator networks generating 40B+ monthly views. There, he led creator partnerships, international expansion, talent management, and music partnerships with artists including 21 Savage, Major Lazer, and Lyrical Lemonade.Ali began his career in music, founding Miso Digital, one of the earliest digital marketing and distribution companies for independent artists, and worked with multi-platinum acts including DMX, Wu-Tang Clan, and Bif Naked. With an MBA from Cornell University, Ali continues to bridge creativity and commerce, building systems that empower creators to scale like companies.