Alia Khan

Senior Marketing Manager @Larsen & Toubro

Partnered with creative agencies, BU, customer insights team and customer research to deliver the right message, to the right customer, at the right time.• Measured campaign results and engagement metrics to optimize for growth.• Coached and mentored three full-time direct reports and five contractors to grow their direct response marketing skills.• Developed goals and identified required resources, including personnel and innovative technology to drive growth.• Nominated for eBay Hero award for competing fiercely and driving for results.• Managed multiple advertising campaigns with media partners across the Carolinas while assisting \'Corporate Branding\' department with rollout of corporate advertising plans. Coordinated and executed local events in markets - Business to Business and Business to Consumer to support product offerings.• Effectively coordinated with sales management to provide sales collateral for lead generation, customer retention and manage direct mail campaigns in top markets as part of the local advertising support.