Ali Shafique
Senior Integrated Media Manager
- Role
- Associate Manager, Integrated Media Planning at OMD
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Ali Shafique
Media strategist and marketing leader with 6+ years of experience driving performance and…
Experience
Associate Manager, Integrated Media Planning
Apr 2024 — Present · Dallas, TX, US
Leading $50M+ multi-channel campaigns for Wells Fargo’s Wealth & Lending division∗ Improved mortgage preference by 10% and brand favorability by 4% across national campaigns∗ Reduced CPA by 33% through analytics-driven strategy and audience targeting refinements∗ Streamlined media plan development by owning proposals, asset delivery, and budget ops∗ Mentored associate team to ensure executional excellence and cross-functional collaboration
Education
University of Arizona
Bachelor of Science
University of Illinois at Urbana-Champaign
Master of Science - MS
2020 — 2022
Sports Business Classroom
Sports Studies
2020 — 2020
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