Ali Monazamipour

About Ali Monazamipour

I have lived in seven countries and traveled to thirty more, and the single most important lesson I’ve carried with me is that the truth usually hides in the middle. I don\'t believe in accepting arguments just because they sound good; I am searching for the rare instances where correct reasoning actually leads to a correct result. This pursuit of precision defines who I am, whether I am dissecting complex market data for Kraft Heinz, capturing a portrait through my camera lens, or writing about the human experience in my book, I Am 30 Years Old. I approach my work in CPG with the same intensity I apply to studying Persian literature or the mechanics of a luxury watch: I want to know exactly how the pieces fit together and how to make them function better. I am not here to just fill a role; I am here to find the answers that others overlook.

Experience

1. Client Insights Consultant (Sr Manager)

   Circana

   Mar 2024 — Present · Chicago, IL, US

   Leveraged the Market Structure solution to diagnose Kinders’ explosive growth. By analyzing \"walking attributes,\" I identified their strategic diversification from a BBQ-heavy portfolio (63% share) to a broader mix driven by Marinades (17%) and Dipping Sauces (10%), highlighting critical white space for the Kraft Heinz Taste Elevation strategy.Developed 45 monthly dashboards covering every Kraft Heinz category and sub-category using GeniusScript, significantly reducing manual reporting time and enabling the team to focus on strategic storytelling.Identified an analytics opportunity at Walmart regarding the surge in $1 trial-size condiments and partnered with leadership to scope a Purchase String proposal. By framing critical business questions around buyer conversion and trade-up behavior, I helped convert a raw market observation into a revenue-generating analytics project.Applied deep knowledge of elasticity built from scratch at TreeHouse Foods to leverage Circana’s PTA on the Heinz Ketchup portfolio. I diagnosed that the 32oz and 36-38oz sizes were driving volume loss. By identifying a critical $3.50 price threshold where velocity slides, I recommended a targeted 10% price reduction at Publix to drive a projected +35% lift for those specific sizes.Designed dynamic Consumption and Innovation Trackers for the Hydration business, enabling Brand Managers to monitor weekly performance across custom universes and Retailer hierarchies. These tools benchmark actual sales against Forecasts and AOP, providing leadership with immediate visibility into innovation realization versus financial targets.Challenged the leadership hypothesis that Jell-O’s volume decline was a trade-down to the lower-priced Snack Pack. By conducting a Source of Sales and NLR Buyer Flow analysis, I disproved the switching theory and identified the true root cause: a macro-consumer shift away from the Dessert toward \"BFY\" options like Yogurt and Cottage Cheese.

Education

• Maastricht School of Management

  Master in management, Business Administration and Management, General

  2021