Ali M.

Vice President of Sales & Marketing @Vrsm Leadmagnet

Pune, IN

Ali Merchant – Vice President, Sales & Marketing at VRSM LeadMagnetAt VRSM LeadMagnet, I lead global demand generation programs for SaaS, fintech, and tech firms. We’re a B2B-first agency purpose-built to deliver high-quality leads, SQLs, and revenue-ready opportunities. Core Responsibilities:• Driving full-funnel B2B campaigns — from research and content syndication to appointment setting and webinar registrations• Ensuring KPIs: low CPLs,>30% webinar attendance, high MQL–SQL conversion, and real-time reporting• Managing commercial strategy, pricing, SLAs, and client relationships across global accounts• Mentoring SDRs and marketers on messaging, cadence design, and funnel optimization• Overseeing martech integration, CRM workflows, and A/B testing across campaigns• Leading GTM strategy alignment across industries: fintech, cybersecurity, IT services, and more Key Successes & Impact:• Drove 94% success rate in pilot campaigns — delivering on volume and CPL with repeat client wins• Generated 1,200+ niche leads in one quarter, including cybersecurity and chartered accountant profiles• Built webinar programs with guaranteed attendee models — reducing no-shows and boosting ROI• Scaled agency’s recurring revenue through strong partnerships and measurable outcomes• Transitioned VRSM into a performance-led agency delivering consistent SQLs and ROI-focused outcomes What Sets VRSM LeadMagnet Apart:• 100% B2B-focused — unlike generalist agencies juggling B2C• Proven multichannel approach: content syndication, email, calling, webinars• Campaign agility: transparent dashboards, live collaboration, and real-time feedback loops• Flexibility to balance volume, CPL, and lead quality across global marketsLet’s connect if your team is ready to turn marketing into pipeline.

Rizvi Education Society's College of Architecture

Bachelor of Commerce - BCom, Business/Commerce, General