Ali K.
Microsoft Ecosystem Strategist | Partner Programs & Go-To-Market | Incentives, Co-Sell & Frontier Partner Enablement| Founder-Led Positioning & Visibility
- Role
- Marketing Specialist at AlifCloud IT Consulting Pvt. Ltd.
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Ali K.
I work in Microsoft Partner Marketing at Alif Consulting, where my focus is on helping partners turn Microsoft programs into real business growth.My role bridges strategy and execution, from planning co-op and incentive-funded campaigns to enabling partners for Solution Partner designations, Marketplace listings, and co-sell readiness.Every campaign I work on is built around one goal: helping partners market smarter, grow faster, and align better with Microsoft’s FY priorities.At Alif, I collaborate across teams to:Build GTM plans that maximize Microsoft Co-op and MDF benefitsDrive awareness for Azure, Copilot, and Modern Work offeringsDesign partner campaigns that improve MCI scoring and visibility Simplify complex Microsoft messaging into clear, impactful storytellingI’m passionate about translating Microsoft’s ecosystem into opportunities for partners, whether that’s through digital marketing, events, or strategic enablement.
Experience
Marketing Specialist
AlifCloud IT Consulting Pvt. Ltd.
May 2024 — Present · Pune, IN
I’m At Alif, I work at the intersection of PR, personal branding, and performance marketing helping the founder grow in public, and driving lead generation for our Microsoft Partner Alliance programs. Key Responsibilities: • Run and manage the personal brand of the founder across LinkedIn, Instagram & X • Create founder-led content: podcast scripts, interviews, video campaigns, and thought-leadership posts • Plan & execute video marketing: testimonials, ads, and profile content (end-to-end execution with editors) • Secure media features in TOI, Economic Times, ANI and more via PR outreach • Nominate founder for awards & speaker events in the tech and startup ecosystem • Handle Google Ads & Meta Ads for Microsoft Partner Alliance – focused on US-based MSPs • Run B2B performance marketing campaigns to help MSPs unlock co-op funds and visibility • Lead social media marketing for Microsoft Partner initiatives and product offerings • Support SEO, SEM, and landing page strategy across Microsoft-aligned campaigns
Education
Pimse
Master of Business Administration - MBA, Sales, Distribution, and Marketing Operations, General
Savitribai Phule Pune University
Bachelor of Commerce - BCom, Business, Management, Marketing, and Related Support Services
Sardar Dastur High School
Ssc
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