Ali Henning

About Ali Henning

Ali Henning is a marketing professional with extensive experience driving performance through data, technology, and strategic storytelling. At Greystar, Ali partners closely with operations and leadership teams to develop and execute marketing strategies that increase lead generation, improve conversion, and support lease-up and stabilized communities across diverse portfolios. Known for a collaborative approach and a strong analytical mindset, Ali excels at turning insights into action and supporting teams with practical, results-driven solutions.Key areas of expertise include:Lease-up and performance marketing strategies for SFR/BTR communitiesDigital campaigns, social media, and reputation managementData-driven marketing analysis and reportingCross-functional collaboration with investment and operations teamsTeam development, training, and ongoing site supportPassionate about helping communities thrive, I combine analytics with creativity to deliver measurable results and lasting impact.

Experience

1. Senior Manager, Investment Marketing

   Greystar

   Jan 2020 — Present

   Lead marketing strategy for Greystar’s owned-asset portfolio in the Single-Family Rental (SFR) and Build-to-Rent (BTR) vertical nationwide.Develop and execute lease-up strategies, digital campaigns, and resident engagement programs that consistently drive occupancy and revenue growth.Partner with investment teams, senior leadership, and regional managers to align marketing performance with business objectives and investment goals.Provide ongoing training, tools, and education to onsite teams to strengthen execution at the community level.Recognized for advancing Greystar’s presence in the SFR/BTR sector through innovative marketing approaches and award-winning campaigns.

Education

• Western Washington University

  Bachelor of Arts, Journalism

  1988 — 1992