Ali Burruel
Brand Management | Marketing | Digital Experience
- Role
- Senior Manager, North America Market Commercial Lead - Digital Office at Herbalife
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Ali Burruel
I’m a brand leader with over a decade of experience building, repositioning, and scaling consumer brands across wellness, food & beverage, and lifestyle sectors.What excites me most about brand building is the ability to shape not just what a product looks like, but how it feels to the customer — and how that feeling scales across touchpoints, categories, and moments. I love the challenge of turning insights into strategy, strategy into action, and action into sustained growth.I’ve led repositioning efforts for new and 100+ year old brands, launched eCommerce platforms in multinational environments, and built cross-functional alignment from P&L to POS. Whether I’m working with Sales, R&D, or Creative, I bring a collaborative spirit and a sharp eye for opportunity.
Experience
Senior Manager, North America Market Commercial Lead - Digital Office
Feb 2024 — Present · Los Angeles, CA, US
Led digital strategy and execution across the U.S, Canada, and key Caribbean markets. Launched new eCommerce and brand site platforms, localized additional consumer-funnel tools, and drove distributor adoption.
Education
Imperial College London
Semester Abroad
Loyola Marymount University
Bachelor of Fine Arts (BFA), Communication, General
Skills
- Marketing
- Social Media
- Event Planning
- Powerpoint
- Wordpress
- Press Releases
- Advertising
- Public Relations
- Blogging
- Photoshop
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