Ali Bowker
Marketing and Communications Manager Commercial Truck Tires @Continental
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WORK HISTORY
Marketing and Communications Manager Commercial Truck Tires @Continental
Fort Mill, SC, US
Develop and execute marketing and communication strategies to enhance brand presence, driveproduct awareness, and support sales initiativesOversee public relations, media strategy, brand management, trade marketing, and digital marketingEnsure all internal and external communications align with company brand values and strategic goalsMaintain consistent and effective messaging across all platformsCollaborate with sales and cross functional teams to support marketing and product objectivesManage relationships with external agencies to execute communication strategiesCoordinate National Sales and Dealer Meetings inclusion of managing executive presentations, run ofshow and day of managementDrive content creation to position the company as a leader in the truck tire industryManage direct reports, providing strategic direction, mentorship, and opportunities forprofessional development
EDUCATION
Virginia Tech
Bachelor of Arts (B.A.), Communication
Delone Catholic High School
High School
SKILLS
ABOUT ALI BOWKER
I have a passion for all things brand. From the strategy and story of a brand to the implementation of it. Currently I am the Marketing and Communications Manager for Continental Truck Tires, US. Where I manage a team of three direct reports and am responsible for leading the brand, marketing and advertising strategy for Continental Truck Tires US. My background includes roles in marketing and brand at Atrium Health and on-boarding at Townsquare Interactive, with expertise in digital and traditional media, relationship building, and communication.
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