Ali Bistrong
Executive Creative Director, VP Marketing @Publicis Sapient
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WORK HISTORY
Executive Creative Director, VP Marketing @Publicis Sapient
Miami, FL, US
Experienced Creative Leader for In-House Agency | Strategic Alignment | Growth-Focused | Agile Transformation | Continuous Learning | Hands-On Approach Manage for Creativity: Successfully oversee a dynamic and diverse team of 90+ creatives and engineers, ensuring efficient operations and optimal performance.Guiding Generative AI implementation: Drive the integration and utilization of generative AI technologies, providing guidance and oversight to ensure successful adoption within the team.Strategic Role Definition: Align the agency\'s functions and objectives with the overall marketing strategy, driving cohesive efforts and maximizing business impact.Adaptive POD Model Implementation: Translate theoretical concepts into practical execution, establishing a working operations model for improved efficiency and collaboration.Agile Mindset Advocacy: Spearhead the adoption of an agile mindset, leading by example and adapting to change, fostering a culture of flexibility and innovation.Team Empowerment: Facilitate teams\' access to cutting-edge tools and comprehensive training, cultivating a continuous learning environment for professional development.Hands-On Leadership: Demonstrate active involvement and commitment by remaining engaged in day-to-day operations, setting an example for the team.Operations minded: Effectively manage creative processes, encouraging innovation, and enabling the team to deliver exceptional results.
EDUCATION
University of Florida
Associate of Arts (AA), Fine Arts
Atlanta College of Art
Bachelor of Arts (BA), Graphic Design
ABOUT ALI BISTRONG
I bring a dynamic vision to enable and promote world-class creative that paves the way for strategic evolution. In leading the In-House Agency I\'m equally responsible for building and motivating creative teams to do their best work and for reinforcing the business value of the operation outside of the creative impact. I coach multi-discipline teams to craft solutions that deliver on-brand experiences with a focus on agility, stakeholder value, and scale. I grew up digital working for a boutique agency who dubbed themselves as \'digital behaviorists’. I payed my dues animating over 300 banners a week which allowed me to hone my direct marketing chops and pick up an Addy or two. I have delighted and sold through integrated campaigns to clients including Disney, Warner Brothers, Univision, Citibank, Verizon, Celebrity Cruises, CitiCards and more. I have sweet spot for brand identity, motion and experience. And I get giddy when people reach across teams to collaborate and make awesome stuff.
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