Ali Bistrong

About Ali Bistrong

I bring a dynamic vision to enable and promote world-class creative that paves the way for strategic evolution. In leading the In-House Agency I\'m equally responsible for building and motivating creative teams to do their best work and for reinforcing the business value of the operation outside of the creative impact. I coach multi-discipline teams to craft solutions that deliver on-brand experiences with a focus on agility, stakeholder value, and scale. I grew up digital working for a boutique agency who dubbed themselves as \'digital behaviorists’. I payed my dues animating over 300 banners a week which allowed me to hone my direct marketing chops and pick up an Addy or two. I have delighted and sold through integrated campaigns to clients including Disney, Warner Brothers, Univision, Citibank, Verizon, Celebrity Cruises, CitiCards and more. I have sweet spot for brand identity, motion and experience. And I get giddy when people reach across teams to collaborate and make awesome stuff.

Experience

1. Executive Creative Director, VP Marketing

   Publicis Sapient

   Jul 2021 — Present · Miami, FL, US

   Experienced Creative Leader for In-House Agency | Strategic Alignment | Growth-Focused | Agile Transformation | Continuous Learning | Hands-On Approach Manage for Creativity: Successfully oversee a dynamic and diverse team of 90+ creatives and engineers, ensuring efficient operations and optimal performance.Guiding Generative AI implementation: Drive the integration and utilization of generative AI technologies, providing guidance and oversight to ensure successful adoption within the team.Strategic Role Definition: Align the agency\'s functions and objectives with the overall marketing strategy, driving cohesive efforts and maximizing business impact.Adaptive POD Model Implementation: Translate theoretical concepts into practical execution, establishing a working operations model for improved efficiency and collaboration.Agile Mindset Advocacy: Spearhead the adoption of an agile mindset, leading by example and adapting to change, fostering a culture of flexibility and innovation.Team Empowerment: Facilitate teams\' access to cutting-edge tools and comprehensive training, cultivating a continuous learning environment for professional development.Hands-On Leadership: Demonstrate active involvement and commitment by remaining engaged in day-to-day operations, setting an example for the team.Operations minded: Effectively manage creative processes, encouraging innovation, and enabling the team to deliver exceptional results.

Education

• University of Florida

  Associate of Arts (AA), Fine Arts

  1988 — 1990

• Atlanta College of Art

  Bachelor of Arts (BA), Graphic Design

  1990 — 1993