Ali Rushdi
Omnichannel Analytics Manager @Indegene
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WORK HISTORY
Omnichannel Analytics Manager @Indegene
Philadelphia, PA, US
Onboarded to the client’s omnichannel dashboards and measurement frameworks, including HCP-level customer engagement scoring methodology.• Integrated web analytics, triggered-campaign reporting, and HCP engagement metrics into a unified view of data assets to support AI-enabled brand analytics and omnichannel performance insights.• Reviewed 2025–2026 strategic imperatives and tactical media plans for oncology brands to strengthen data-driven strategy foundations for future omnichannel and AI-supported insights work.• Prepared to lead data-driven performance narratives for two oncology brands by synthesizing engagement trends, channel mix, and vendor-reported metrics, supporting predictive insights and real-time optimization.
EDUCATION
Brunel University of London
BEng, Aerospace Engineering
Schulich School of Business - York University
Master of Business Administration - MBA, Marketing
SKILLS
ABOUT ALI RUSHDI
If you’ve ever tried to explain an MLR-compliant omnichannel strategy to your grandma, then you know my daily life (minus the cookies).I’m a digital engagement leader with an MBA and a passion for transforming how pharma talks to its most important audience—healthcare professionals and patients. Whether it’s leading a medical hub website redesign at Genentech, launching omnichannel campaigns at Boehringer Ingelheim, or rolling out field suggestions at Janssen, I thrive at the intersection of content, technology, compliance, and customer experience.Over the years, I’ve built a toolkit that includes web strategy, Veeva CRM & CLM, SEO, paid media funnels, email campaigns, content standardization, and the magical art of translating tech and legal-speak into user-friendly experiences. I’ve partnered with creative agencies, tech teams, data scientists, and the occasional caffeine-powered marketer to deliver award-winning campaigns and scalable digital solutions across therapeutic areas.Before pharma, I turned around a small general trading company in the UAE using digital-first tactics—basically Mailchimp and hustle—which sparked my love for marrying digital strategy with measurable business results. Key skills:Omnichannel strategy & executionMedical/Commercial experience platforms & HCP engagementCross-functional collaboration (Marketing, Med, Compliance, Tech, Legal)AI/ML field suggestions & Next Best ActionContent strategy, SEO, web accessibility (WCAG/AODA)Veeva CLM, Salesforce Marketing Cloud, Google/Facebook AdsWeb strategy and executionCompliance-led innovation (yes, it can be exciting)Let’s connect if you’re into bold ideas, beautiful user journeys, or just need someone to explain “Explain the Label.”
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