Al Goldman

WORK HISTORY

EDUCATION

ABOUT AL GOLDMAN

Al is an accomplished Global Brand Director, masterful storyteller, and idea generator with a remarkable talent for developing influential wellness and supplement brands with unmatched ingenuity. With a track record spanning 15 years in the advertising industry, her forward-thinking approach and comprehensive understanding of omni-channel marketing and creative has propelled countless multi-million dollar brands through waves of evolution and success.As a dedicated and passionate leader, Al thrives on forging meaningful connections between brands and their audiences, creating unforgettable experiences that resonate deeply. Her innate ability to define and evangelize some of the industry\'s biggest brands has made her a trusted advisor in the wellness world, coaching and cultivating teams while driving substantial business growth.Al’s unwavering commitment to well-being extends far beyond her work—it permeates her lifestyle. When she\'s not fully immersed in professional pursuits, she can be found adventuring in the mountains, rock climbing, or hiking. She consistently seeks inspiration from the world around her, with exhilarating experiences fueling her creativity and drive.Expertise: Brand Management, Identity, Positioning, Strategy, Creative Direction, Omni-channel Marketing, Product Development, Social Media, Influencer Marketing, Copywriting, Content Strategy, Lifecycle Management, Press Relations, Experiential Marketing, Podcasting, Budgeting, Performance Monitoring, Regulatory Compliance, Sustainability Initiatives, Partnership Procurement, Talent Scouting, Packaging Innovation, DTC/CPG Brands, Amazon, Retail.