Alfredo Richard
EVP, Communications @NBCUniversal Telemundo Enterprises
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WORK HISTORY
EVP, Communications @NBCUniversal Telemundo Enterprises
Overall responsibility for internal and external communications for Telemundo Enterprises, NBCUniversal’s portfolio of Spanish-language properties: broadcast, cable and digital media.»Key member of the executive team that led Telemundo to become the #1 Spanish-language broadcast network for three consecutive years.»Responsible for developing and executing strategic and proactive communications plans to manage advertisers, distributors, community, consumers and industry leaders’ perceptions to meet business goals.»Lead award-winning communication strategies and messaging around CSR and DE & I efforts including civic engagement, Latina empowerment and education»Responsibilities include all business, trade, entertainment, sports and news media relations; corporate digi-social strategies, employee communications, crisis communications, cross promotions and on-air talent strategy.»Lead 360 publicity efforts for all major prime time scripted launches, music award shows, FIFA World Cup; corporate communications initiatives including Upfronts, opening of Telemundo Center HQ, thought leadership.»Oversee team of ~25 communications professionals and external PR agencies in Miami, Los Angeles and New York City.
EDUCATION
Pontificia Universidad Católica de Chile
BS
Florida International University
MS
Ragan Communications
Certificate Course
SKILLS
ABOUT ALFREDO RICHARD
I am a results-driven bicultural communications leader with a global view and passion for…
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