Alfredo Matano
Global Account Advertising Coordinator @Microsoft
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WORK HISTORY
Global Account Advertising Coordinator @Microsoft
Milano, IT
Optimized digital advertising campaigns using Microsoft Ads, increasing ROI and aligning with key KPIs to maximize ad performance and engagement.• Analyzed key performance metrics such as conversion rates, CPC, and ROAS, providing actionable insights through Power BI dashboards and client reports on monthly or bi-weekly basis.• Evaluated and optimized Microsoft Ads campaigns, improving resource allocation and ensuring highly effective media mix for better campaign outcomes.• Monitored and adjusted Microsoft Ads strategies in real-time, continuously optimizing performance to increase brand visibility and meet client objectives.
EDUCATION
Johnson & Wales University
Bachelor of Business Administration - BBA
ABOUT ALFREDO MATANO
I am an International Business Graduate with a deep passion for technology and marketing. My journey began at Johnson & Wales University, where I balanced academic studies with hands-on experience in fine dining, developing my leadership and problem-solving skills. At Microsoft, I excelled in digital marketing, where I launched and optimized campaigns that consistently drove significant ROI. I leverage data analytics to uncover actionable insights that enhance performance and drive strategic decisions. I am committed to continuous learning and stay current with advancements in AI and generative technologies through various certifications. My background in hospitality has instilled in me the importance of building strong relationships and delivering exceptional service, which I bring to every professional endeavor.
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