Alfredo Martell

About Alfredo Martell

A multi-lingual marketing professional with domestic and international experience in Large, Mid-size and Start-up environments with experience in many functions of marketing, including: product management, new product concepts, marketing strategy, and channel management. Organized, focused, and versatile leader with the track record of successfully growing brands and product lines. Strong analytical skills with the proven ability to lead cross-functional and cross-cultural teams to achieve desired results, typically with creative, entrepreneurial solutions. • Market Positioning• Manage Profit and Loss Statements (P&L)• Sales Training • New Product Development and Introduction • Market & Customer oriented• Competitive Analysis• Pricing Strategy• Marketing Communications and Promotions• Cross functional team work

Experience

1. Director of Product Marketing

   Realpage

   Oct 2018 — Present

   Involved in all aspects of the Product, Marketing and Sales process, from go-to-market programs to product packaging and positioning to educating and enabling cross-functional teams. Empowering both the Product, Marketing and Sales teams as we drive adoption and expansion of our solutions.

Education

• Thunderbird School of Global Management

  MBA, Global Marketing

  2008 — 2009

• Tecnológico de Monterrey

  Bachelor, Business Administration

  2000 — 2004

• Sogang University

  Diploma, International Business

  2002 — 2002

• Cornell University

  Certificate in Marketing Strategy for Business Leaders, Marketing

  2012 — 2012