Alfredo M. Kraft

About Alfredo M. Kraft

Assistant General Manager at SMCP, leading operations across three departments (Sandro Homme, Sandro Femme, and Maje) within a multi-brand, high-volume retail environment. I manage day-to-day store operations with a strong focus on team leadership, operational efficiency, and risk control, ensuring alignment with company standards and business objectives.I have extensive experience in recruiting, interviewing, onboarding, and developing teams, partnering closely with HR and Store Leadership to build strong talent pipelines and support succession planning. I oversee scheduling, payroll, and labor optimization while maintaining compliance with company policies and labor regulations.My operational scope includes loss prevention and shrink management, with direct experience working alongside Kroll and internal LP partners to investigate incidents, support audits, and enforce asset protection standards. I am highly involved in inventory control, cycle counts, back-of-house organization, and operational compliance to minimize risk and maximize efficiency.Additionally, I ensure consistent execution of brand standards across all departments, supporting sales performance through operational discipline, accountability, and hands-on leadership on the sales floor. I lead with a balance of structure and adaptability, focusing on results, team engagement, and elevated customer experience across all three brands.

Experience

1. Assistant General Manager, Multi-department (Sandro Maje)

   SANDRO

   Nov 2025 — Present · San Diego, CA, US

Education

• CETYS Universidad

  Bachelor of Business Administration - BBA