Alfred Garcia

Senior Manager, Digital Creative @Primo Brands

Tampa, FL, US

Part of The Lab, an award winning internal agency at Primo Brands.• Leading and Managing the Digital & Production Team of The Lab• Producing and Designing attractive and effective designs across all media touch-points with a primary focus on Digital/Social Media Marketing, and Paid Media• Lead Photographer, Videographer, Video Editor, & Director of Photography• Senior Graphic Designer, focusing on Digital/Social Marketing and Paid Media (Websites, emails, display banners, social graphics, e-commerce, photography, video, motion graphics, Television spots)• Maintaining & improving design standards • Conceptualizing & ideate on new and existing brand collateral under Brand Team/ Art Director’s guidance• Preparing final art files to release to agencies or internal stakeholders using production design standards• Serving as the organization’s brand steward, ensuring all visual materials are on-brand & high-quality while adhering to brand guidelines• Develop, produce, & edit new original content for all brand touchpoints.(Websites, emails, display banners, social graphics, e-commerce, photography, video, motion graphics, & Television spots)• Repurposing, & editing content created by external agencies for all brand touchpoints.