Alfred Caballero
Director of Sponsorship Sales, Fiu Athletics @Van Wagner
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WORK HISTORY
Director of Sponsorship Sales, Fiu Athletics @Van Wagner
Miami, FL, US
EDUCATION
St. Thomas University
MS, Sports Management/Marketing
Florida State University
BA, HISTORY
ABOUT ALFRED CABALLERO
Sold Worlds first-ever athletics venue performing artist naming rights partnership. Over 25 years of sponsorship and media sales experience in the industries top companies working with domestic and global brand leaders. I create brand equity building strategies that deliver measurable business gains across all media platforms. I help clients standout from a crowd using a variety of creative approaches. Areas of expertise include: •New Product Launch • Brand Development • Sponsorship Activation • Hispanic Marketing • Contract Negotiation • Media Planning • Product Integration • Media buying “A river cuts through rock, not because of power, but because of its persistence.”
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