Alfonso Krause

Account Manager Marketplace @Leroy Merlin

Madrid, ES

2025: Currently managing a portfolio of Tier 1 strategic accounts with a focus on GMV growth, catalog optimization, and commercial activation.Owner of the CrossBU program, designed to accelerate the launch and growth of new vendors across Leroy Merlin’s Business Units.Responsible for OPECOMs and Retail Media in Leroy Merlin Marketplace’s largest category, leading seller participation in commercial operations, driving vendor investment in Retail Media, and analyzing ROAS performance.2024:Strategy- Stay up-to-date on industry trends and competitor activity to identify opportunities to improve our offering and stay ahead of the competition- Develop and implement strategic plans to optimize market positioning and enhance competitive advantage- Conduct market analysis to forecast trends and identify new business opportunities- Assess and mitigate risks associated with strategic initiatives.Business Development- Hunting: Prospect the market to identify, prioritize, and manage a sales pipeline, lead negotiations, and recruit high-potential Sellers onto the marketplace- Farming: Build strong relationships with the new sellers and provide them with data-driven insights and strong service to help them grow their business on the Leroy Merlin Marketplace- Monitor and analyze sellers\' performance metrics and identify areas for improvement to increase customer satisfaction, profitability, and operations performance.Project Management- Coordinate and manage projects across the organization and communicate with internal and external parties, while meeting tight deadlines for high-visibility projects- Apply project management methodologies to ensure timely and within-budget project delivery- Leverage skills to improve project planning, execution, and evaluation processes- Foster cross-functional collaboration to enhance project outcomes and streamline processes.