Alfonso Estrada

Experience

1. Marketing Producer

   alexanderwang llc.

   Jan 2022 — Present · New York, NY, US

   As a Marketing Producer at alexanderwang, I oversee end-to-end production across omnichannel marketing initiatives—spanning global campaigns, experiential activations, and digital-first storytelling. I partner closely with Creative, Marketing, and E-Commerce teams to align creative output with brand and business objectives, ensuring ideas are executed with both artistic impact and operational precision. My role bridges creative direction and logistics: managing budgets, timelines, and vendor relationships across global markets while maintaining the highest production standards. From producing large-scale runway shows and international shoots to pioneering AI-integrated lookbooks and editorial workflows, I focus on delivering culturally resonant, strategically grounded content that drives visibility and elevates the brand’s creative presence worldwide.

Education

• The University of Texas at Austin

  Bachelor of Science (B.S.), Retail Merchandising and Fashion Product Analysis with McCombs Business Foundations (BFP)

  2012 — 2016

Skills

• Microsoft Office
• Apparel
• Leadership
• Retail Sales
• Teamwork
• Photoshop
• Community Outreach
• Spanish
• Project Management
• Microsoft Powerpoint
• Visual Merchandising
• Strategic Public Relations Planning
• Research
• Textiles
• Fashion
• Facebook
• Management
• Customer Service
• Styling
• Event Planning
• Public Speaking
• Social Media Marketing
• Marketing
• Microsoft Excel
• Powerpoint
• Microsoft Word
• Marketing Strategy
• Social Media
• Merchandising
• Social Networking
• Retail Category Management
• Consumer Insight