Alfonso Guerrero

About Alfonso Guerrero

Executive Revenue Programs leader in SaaS/marketplaces driving NRR/ARR growth. I design segmentation frameworks, predictive models, and renewals automation that reduce churn and increase velocity—partnering with Sales, CS, Marketing, Product, and Ops.Impact• AdRoll (NextRoll): Monthly renewals + automated health/intent → NRR up; tiered segmentation → higher velocity/close rate; Salesforce governance → cleaner pipeline, better forecasting.• Viator/Tripadvisor: Scaled an incubated business into a core revenue engine—+120% bookings, 190% acquisition (LATAM/APAC), 2 new revenue streams, stronger marketplace conversion.• UberEATS (Uber): Helped turn an internal trial into a major revenue contributor—churn −15% via playbooks; 20+ city expansion pacing → 80%+ targets met.• SpeedETab: 4x supplier growth; international expansion (LATAM/EU).Focus & KeywordsRevenue Operations (RevOps) • NRR/ARR • Renewals Automation • Customer Segmentation • Salesforce CRM & Governance • Predictive Analytics • GTM Operations • Omnichannel/CTV PerformanceStackSalesforce, SQL, Tableau/Looker, Outreach/Gong, Google Sheets/Excel

Experience

1. Sr Principal Program Manager, Revenue Programs

   AdRoll

   Mar 2025 — Present

   Own programs that lift NRR/ARR through renewals automation, segmentation, and CRM governance.• Built monthly renewals cadence with automated health/intent signals → improved NRR and upsell.• Led cross‑functional segmentation (Sales/Marketing/CS/Ops) → higher velocity and close rates.• Standardized Salesforce workflows and data quality → cleaner pipeline, better forecasting.• Lead Retention Initiative

Education

• University of Florida

  Bachelor's degree, Hospitality Administration/Management

  2003 — 2007

• University of Florida - Warrington College of Business

  Master of Arts (M.A.), International Business

  2007 — 2008

• University of Florida - Warrington College of Business

  Masters of Science, Management

  2007 — 2008

Skills

• Microsoft Office
• Sales
• Small Business Management
• Series 66
• Growth Capital
• Asset Management
• Management
• Team Building
• Sales Growth
• Small Business
• Portfolio Management
• Loans
• Team Leadership
• Strategy
• Small Business Development
• Retail Sales
• Business Management
• Equities
• Inventory Management
• Investment Management
• Variable Annuities
• Strategic Hiring
• Leadership
• Marketing
• Small Business Lending
• Strategic Planning
• Investments
• Small Business Marketing
• Series 7
• Marketing Strategy
• Customer Service
• Financial Advisory
• Uniform Combined State Law
• Analysis
• Business Lines
• Private Banking
• Credit
• Social Media Marketing
• Banking
• Mutual Funds