Alfonso Colín
Multicultural Sports Marketing Executive
- Role
- Associate Director, Brand Partnerships at Eli Lilly and Company
- Location
- Indianapolis, IN, US
- LinkedIn followers
- 500 followers
About Alfonso Colín
Multicultural/multilingual professional with academic and professional work experience in Mexico, the United States, and the United Kingdom. Over 15 years of Sports & Entertainment industry experience working for professional sports teams, athletes, sports agencies, and global brands across brand marketing, digital media, talent representation, sponsorship development, event management, and advertising.
Experience
Associate Director, Brand Partnerships
Nov 2025 — Present · Indianapolis, IN, US
Identify and cultivate brand partnerships that align with Lilly’s values, building strong, trusted relationships while managing day-to-day communication with agency AORs.+ Develop comprehensive partnership marketing strategies that align with both Lilly and partner brand objectives.+ Work cross-functionally with internal teams including marketing, social media, product brands, and campaigns, and external partners to ensure alignment and successful execution.+ Lead enterprise-level change management initiatives and establish processes that drive best-in-class brand partnership experiences.
Education
Lone Star College
Associate of Arts, General
2006 — 2008
Birkbeck, University of London
Master of Science (MSc), Sports Management and the Business of Football
2012 — 2013
Texas Lutheran University
Bachelor's in Business Administration, International Business and Marketing
2008 — 2011
Skills
- Risk Analysis
- Project Management
- Event Management
- Culture
- Team Coordination
- Microsoft Word
- Team Leadership
- Writing
- Marketing Communications
- Experiential Marketing
- Sports Development
- Special Events Production
- Spanish
- Finance
- Events Coordination
- Business Development
- Sports Management
- Teamwork
- Financial Analysis
- Soccer
- Viral Marketing
- English
- Event Planning
- Training Delivery
- Project Coordination
- Enewsletters
- Sports
- B2b Marketing
- Brand Development
- Marketing Strategy
- Sports Marketing
- Direct Marketing
- Sponsorship
- Microsoft Office
- Game Day Operations
- Travel
- Grassroots Marketing
- Social Networking
- Brand Awareness
- Account Management
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