Alfonso Carmona
Marketing Executive | Helping companies drive brand positioning & customer experience via market segmentation & penetration.
- Role
- Senior Vice President Marketing and Communications at Relay Resources
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Alfonso Carmona
As a growth-focused and insightful executive, I have 15+ years of significant experience in creating comprehensive marketing strategies aligned with the company\'s goals and objectives and overseeing their seamless execution. Being a forward-thinking and impactful leader, I have built and maintained a strong brand image, ensuring consistency in messaging, visual identity, and brand positioning across all channels. I am a strategic expert with a keen focus on conducting market research to identify customer needs, market trends, and competitive landscapes. I have utilized my analytical mindset for identifying target customer segments and developing strategies to effectively reach and engage them, tailoring messaging and marketing efforts accordingly. I strive to provide value as a company resource and have achieved recognition and promotional opportunities. A few of my career highlights include: • Implemented a Design Thinking methodology to enhance product quality and customer satisfaction, resulting in the seamless launch of a new product line (36 lbs. box) and customer portal. • Collaborated with a renowned design agency based in Portland, OR to lead a brand refresh initiative. • Demonstrated expertise in managing distributed teams across Colombia, Guatemala, Mexico, and Africa for the past decade. “[Marketing is no longer about the stuff that you make, but about the stories you tell.\"]”– Seth Godin Key skills: brand management, brand strategy, creative strategic planning, innovation, digital strategy, team leadership, building company culture and growth strategy.
Experience
Senior Vice President Marketing and Communications
Jan 2025 — Present · Portland, OR, US
Education
Stanford University Graduate School of Business
LEAD Executive Leadership and Business Program, Corporate Innovation, Business, Management, Marketing, Executive Leadership
2021 — 2022
Tecnológico de Monterrey
Bachelor's degree, Marketing
2002 — 2007
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