Alex Fishman

About Alex Fishman

Proven marketing leader with experience building, launching, and scaling brands and leading teams across disciplines including brand strategy, new product innovation, performance marketing, shopper marketing, analytics, eCommerce, and creative.Specialties: advertising, brand marketing, innovation, media, retail, strategy, analytics, talent development

Experience

1. Senior Brand Director, Pure Protein

   1440 Foods

   Jan 2025 — Present · NY, US

   Serve as the general manager and marketing leader of Pure Protein, a $300M+ lifestyle nutrition brand, with ownership of brand’s P&L and seven-figure marketing budget with responsibilities across brand, innovation, shopper, and integrated/performance marketing disciplines-Owned the relaunch and repositioning of the Pure Protein brand across all physical and digital touchpoints, including new packaging design of 80+ SKUs (included in Dieline’s list of “Top 10 Best Brand Redesigns of 2023”), a new brand campaign (featured in Ad Age), and a revised, digital-first approach to advertising-Grew brand sales by 10+% and profitability by 15+% p.a, driven by robust innovation performance (including 20+ product launches), effective digital and in-store marketing programs, design-to-value initiatives and strategic distribution expansion

Education

• The Wharton School

  Bachelor of Science (B.S.)

Skills

• Financial Modeling
• Market Research
• Financial Analysis
• Valuation
• Analytics
• Business Strategy
• Competitive Analysis
• Corporate Finance
• Due Diligence
• Entrepreneurship
• Corporate Development
• Strategy
• Economics
• Management Consulting
• Data Analysis
• Microsoft Excel