Alison Fay

About Alison Fay

I am a competent Product Leader, having developed and launched successful consumer-centric products through the use of strong technical, creative, and communication skills. My focus has always been on quality, schedule, and user experience. I am a creative professional with the ability to work cross-functionally to define, articulate, and execute innovative product visions across multiple platforms (iOS, Android, web). I have a passion for discovering new approaches and market opportunities, and a remarkable ability to inspire others to embrace large, engaging visions. I am a highly analytical thinker with the ability to adapt product strategy to business vision with close attention to user experience. I owned the functional designs as the Product Lead for 10 connected devices as well as a Video-on-Demand service available on over 20 million connected TVs, set-top boxes, tablets, and phones. As a manager and a leader, I have a unique ability to assess peoples\' strengths and motivations and harness them to build great products.

Experience

1. Senior Director of Product

   Activbody, Inc

   Mar 2019 — Present

   Activbody aspires to provide efficient, effective and engaging solutions to enhance fitness and health. For everyone. A revolution in daily fitness, wellness and rehabilitation, Activ5 is a first-of-its-kind, bluetooth-enabled, isometric-based strength training device that coaches users through isometric-based full-body workouts. Our professional product, ActivForce2, is a dynamometer + inclinometer in one, which allows physical therapists, coaches and athletic trainers to capture objective measurement data and make more informed treatment decisions. As the company’s Product Leader, I am responsible for product planning and execution throughout the entire product lifecycle, including; gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering/QA, sales, marketing and support to ensure revenue and customer satisfaction goals are met. It is my responsibility to ensure that the product supports the company’s overall strategy and goals. Tactically, I define the product strategy and roadmap, deliver requirements with priorities and justifications, run market research/beta/pilot programs, stay current with the competition and ensure an engaging user experience aligned with the company’s brand strategy.

Education

• Brown University

  BA with Honors, History of Art & Architecture

  1996 — 1999

Skills

• Multi-Platform Development
• Mobile Applications
• Consumer Electronics
• User Interface Design
• Cross-Functional Team Leadership
• User Experience
• Strategic Partnerships
• Digital Media
• Product Planning
• Marketing
• Product Marketing
• Product Management
• Leadership
• Program Management
• Product Development
• Usability Testing
• Connected Tvs
• Agile Methodologies
• Competitive Analysis
• Mobile Devices
• Start-Ups
• Management
• Interaction Design
• Content Management
• Strategy
• Connected Devices