Abdullah Alfarra

Key Account Manager - s & s @Signify

Jeddah, SA

Managing annual sales of $2-3 million.In 2025, I achieved 154% of my annual sales target in connected LEDs (system & services) by mid-year, demonstrating strong market influence, strategic selling, and accelerated revenue generation.Key Responsibilities- Develop and implement strategic account plans for 1–3 year horizons- Manage all business aspects with assigned key accounts (e.g, contractors, distributors, specifiers)- Lead cross-functional account teams to meet performance targets and customer expectations- Drive key transactions and project opportunities, especially in Systems & Services and project-based segments- Expand value in distribution-driven accounts through improved listings, agreements, and wallet share- Build a strong network within the customer ecosystem to pull demand for Signify innovations- Maintain trusted, long-term relationships with key decision-makers- Navigate complex ecosystems including third-party specifiers and influencers.Achievements: Nestlé’s SALAM Factory in Saudi Arabia (project value: 120$M)I was engaged from day one with the end-user and successfully influenced a complete lighting upgrade transitioning from conventional lighting to a connected LED system with Dynalite lighting control, CEAG central battery, solar lighting, and 3D-printed luminaires. This strategic shift secured a project valued between $1M to $1.5M, boosting system value by over 50% compared to the initial basic specification.The Cove Mall – Jeddah (Cenomi Group, project value: 160$M)Secured a deal worth approximately $0.9M, introducing standalone smart lighting (Eco-set) in the parking zones, enhancing energy efficiency and long-term maintenance savings.Luna Factory Expansion (project value: 90$M)Successfully convinced the client to implement motion sensors and energy-saving solutions, resulting in optimized power consumption. The project was valued at $200K, representing a 25–30% enhancement in energy efficiency for the facility.

York University

Master's degree, Electrical and Computer Engineering

King Fahd University of Petroleum & Minerals - KFUPM

Bachelor's degree, Electrical and Electronics Engineering