Alex Z. Wang

Principal at Kearney | Fashion & Luxury, Beauty, Consumer Health | Marketing & Growth | Painter

Role
Principal at Kearney
Location
New York, NY, US
LinkedIn followers
500 followers

About Alex Z. Wang

I\'m passionate about helping build and grow brands that have an acute understanding of their consumers, and bring people confidence, joy, or an escape. With over a decade\'s experience advising the world\'s biggest consumer companies and retailers, I aspire to continue solving my clients’ growingly more complex problems, and to start advising consumer / retail start-ups for success.

Experience

  1. Principal

    Kearney

    Sep 2016 — Present · New York, NY, US

    Co-lead of Marketing Strategy & Transformation. Core member of Fashion & Luxury sector team. Project leadership experience includes (non exhaustive)- Merchandising, planning, and allocation capability evaluation for leading sportswear - Wholesale strategy for leading US based K-Beauty - Marketing separation planning and execution for major global consumer business spin-off - Portfolio optimization and channel strategy review for big-tech\'s consumer devices unit - Innovation and commercialization strategy for leading non-alcoholic beverage company - Cross industry eB2B platform blueprint for leading alcoholic beverage wholesaler - Audience marketing, advertising, and content transformation for major US newspaper group - Market research procurement transformation across top 10 global markets for a major Pharma - Primary market research strategy and supply base optimization for a Fortune 50 consumer company - M&A target assessment for a major US specialty retail - Commercial due diligences on Consumer Platform, Menswear, Power Tools, QSR, etc.

Education

  • Parsons School of Design - The New School

    Certificate, Fine Arts and Foundation ; Fashion Design

    2016 — 2020

  • Columbia University - Columbia Business School

    Master of Business Administration

    2014 — 2016

  • Nankai University

    Bachelor of Arts (BA), Economics

    2006 — 2011

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