Alex Zhukovets
Team Lead Performance Marketing @Fashionette
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WORK HISTORY
Team Lead Performance Marketing @Fashionette
Hamburg, DE
Leadership: Managing a team of 6 marketing heroes (FTE) and 1 dual student in 2 separate shareholdings (1 in DE, 1 in NL) to achieve performance marketing goals.Domain Lead: Full responsibility for the strategic and operational planning of all paid marketing channels.Budget & Revenue Planning: managing 7-8 digit budgets. Developing revenue forecasts, ensuring alignment with company objectives and meeting targets.Performance Optimization: Implementing efficiency measures and identifying opportunities to enhance ROI across all channels.Promotional Strategy: Supporting promotional planning with data-driven insights and a performance marketing perspective.Measurement Framework: Contributing to the design and implementation of advanced analytics tools, including Media Mix Modeling, to drive data-led decision-making.
EDUCATION
Westfälische Hochschule
Bachelor's degree
SKILLS
ABOUT ALEX ZHUKOVETS
With just over 10 years of experience in performance marketing, 5 of which in e-commerce and digital growth, I specialize in scaling brands, optimizing marketing efficiency, and driving measurable revenue impact across international markets with a deep expertise in the fashion vertical.My background spans high-growth startups and established retail platforms, like the shoe retailer Görtz where I’ve led product data topics and managed 8-digit annual budget. At the platform group, I lead performance marketing across two shareholdings (fashionette and brandfield), steering multi-market strategies and advanced attribution frameworks like our Media Mix Modeling initiative that connect business profitability with marketing performance.As founder of a performance marketing consultancy, I developed and executed tailored media strategies for diverse clients, focusing on ROI optimization and scalable traffic acquisition and gained over 5 years of founder experience.Earlier roles in agencies and retail equipped me with hands-on expertise in affiliate operations, data-driven campaign management, and feed-based automation. I combine an analytical, numbers driven mindset with an entrepreneurial execution, bridging strategy, data, but also creativity to unlock sustainable growth eg through use of gen AI like veo3, sora My passion lies in transforming complex marketing structures into performance engines that scale efficiently across markets. On the personal side, I believe in long-term investments: 1 child, 1 better half, who I am happily married to for 11 years and counting. I am a jazz enjoyer and an energetic optimist.Feel most welcomed to hit me up.
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