Alex Yuan

Vice President and Chief Creative Officer @Uiuc Reach

Champaign, IL, US

Facilitate and lead weekly team meetings, guiding discussions on social media trends, creative direction, and digital marketing strategies- Produce high-impact photo/video content and marketing assets tailored to diverse brand voices and campaign goals- Direct collaborations with major brands including Red Bull, Valentino, Tinder, Forage Kitchen, Poppi, Celsius, Only Hydration, and more- Conduct outreach and cold messaging to secure brand partnerships and grow the organization\'s impact- Collaborate with student teams and external businesses to ideate and execute innovative content strategies- Help drive campaign performance through storytelling, engagement tactics, and platform-native creative

University of Illinois Urbana-Champaign

Bachelor's degree

DePaul University

Bachelor's degree