Alexyn Scheller

About Alexyn Scheller

I am an energetic and passionate Dad, Husband, and worker with a deep love for brand…

Experience

1. Senior Brand Manager

   Procter & Gamble

   Nov 2021 — Present

   As a Senior Brand Manager at P&G, I work in the wonderful world of oral care with responsibility for Crest toothpaste. I focus on brand and marketing E2E strategy for both new and existing products for Crest, with an eye for both sales, share, and household penetration growth in a very penetrated and mature market. My key areas of responsibility in this role include- 2025 initiative and strategy planning for Crest 3DWhite - Crest 3DWhite toothpaste innovation and growth strategy - Recyclability \"recycle on us\" campaign to inform consumers on ways to recycle oral care products- Club growth, sustainability, and simplification - Crest Social Media Campaign strategy - Portfolio optimization and savings - Budget planning and tracking to deliver P&L goals - Coupon planning, strategy, analysis, and optimization My role requires me work collaboratively with a variety of agencies and departments to determine the best way to grow Crest and spread those healthy Crest Smiles to people all over North America.

Skills

• Strategic Sales Plans
• Competitive Analysis
• Analysis
• Interviews
• Microsoft Office
• Data Mining
• Marketing
• Analytical Skills
• Creative Solutions Provider
• Business Objects
• Leadership
• People Development
• Wholesale Management
• Market Planning
• Video Production
• Photography
• Adobe Creative Suite
• Powerpoint
• Business Analysis
• Key Account Management
• Data Visualization
• Sales
• Market Analysis
• Consumer Products
• Strategic Planning
• Training
• Management
• Tableau
• Recruiting
• Inventory Management
• Statistical Data Analysis
• Strategy
• Market Research
• Account Management
• Microsoft Excel
• Sales Presentations
• Marketing Research
• Marketing Strategy
• Analytics
• Forecasting