Alexy B.

Legal Counsel @LG Electronics

Paris, FR

Conducted comprehensive legal review of marketing materials across TV, audiovisual, digital, in-store, and public relations campaigns. •Performed regular legal audits of the Online Business Shop (OBS) to ensure compliance with consumer and e-commerce regulations. •Updated the European HQ Legal Guidelines to align with new regulatory requirements and corporate policies. •Collaborated on the drafting of +15 Master Service Agreements (MSA) and distribution contracts during a critical high-stakes negotiation cycle.•Assisted to 2+ GDPR compliance audit across all business departments to reinforce data protection standards. •Drafted and negotiated Non-Disclosure Agreements (NDAs) with strategic partners and agencies. •Delivered legal +10 training sessions to marketing teams on environmental claims, comparative advertising, and the latest ARPP (French Advertising Standards Authority) recommendations. •Conducted regulatory watch and legal monitoring in consumer, advertising, and data protection law. •Managed litigation and regulatory matters, including +200 SignalConso complaints, DGCCRF investigations, and +50 product liability cases.•Provided legal research and advisory support for the annual Compliance Committee.

EIML Paris

Bachelor of Business Administration - BBA, Affaires, gestion, marketing et services de soutien apparentés

ESAM School of Advanced Management and Finance

Master of Science - MS, Droit bancaire, des affaires, de la finance et des valeurs mobilières

Paris-Pantheon-Assas University

Licence de droit, Droit privé

Lycée Robert Schuman

Baccalauréat européen, Général