Alex Wyllie

About Alex Wyllie

B2B tech marketing leader blending creativity and analytics to drive growth, impact, and transformation. I’ve built my career at the intersection of strategy, storytelling, and technology—leading teams that deliver measurable outcomes in dynamic markets. Passionate about elevating marketing’s role in shaping business growth, mentoring the next generation of leaders, and turning complexity into clarity.In my free time, I like to take full advantage of living in the greatest city in the world (New York City) by exploring all that it has to offer.

Experience

1. Director, Technology Marketing

   IBM

   Jul 2024 — Present · New York, NY, US

   I lead a high-performing field marketing organization across the Americas or IBM’s AI and Hybrid Cloud portfolio. My team partners tightly with Sales and Ecosystem to turn market insight into go-to-market plans that create and accelerate pipeline for enterprise solutions in hybrid cloud and AI. I own strategy through execution—prioritization, budget, and measurement—with a focus on net-new acquisition, expansion in named accounts, and repeatable programs that scale. What I drive - End-to-end field GTM: account-based (1:1, 1:few) plays, regional campaigns, executive programs, and partner motions that progress opportunities and coverage- Direct pipeline accountability and ROI: targets, attribution, and continuous optimization of investments to revenue impact- Deep sales alignment: shared plans with market VPs, deal acceleration, and enablement to improve conversion and velocity- Leader of leaders: recruit, coach, and scale a diverse team aligned to regional priorities and industry verticals; set operating rhythm, dashboards, and standards-Integrated ecosystem: co-sell and partner programs with joint value propositions and events to expand reach and win rates. Focus & outcomes - Market-backed positioning and stories that simplify complex tech and open doors with C-suite buyers- Repeatable plays that balance brand + demand, yielding consistent pipeline growth and healthier, faster-moving funnels- Repeatable plays that balance brand + demand, yielding consistent pipeline growth and healthier, faster-moving funnels.

Education

• International Baccalaureate

  High School Diploma

• New College of Florida

  Bachelor of Arts (B.A.), Economics and Art

• NYU Stern School of Business

  Master of Business Administration - MBA, Tech Product Management, Marketing, Leadership and Change Management

Skills

• Customer Service
• Information Security
• Live Video Streaming
• Strategic Planning
• Nonprofits
• Strategy
• Employee Advocacy
• Social Tile Creation
• Marketing
• Management
• Team Building
• Marketing Strategy
• Social Media Marketing
• Event Planning
• Social Media
• Leadership
• Drawing
• Project Management
• Public Speaking
• Social Networking