Alex Willingham

I Build GTM. I Don’t Just Run It. No Playbook? Good.

Role: Vice President, Fusion Sales at Autodesk
Location: Lake Oswego, OR, US
LinkedIn followers: 500 followers

About Alex Willingham

I build GTM engines where none exist. For most of my career at Autodesk, I\'ve led sales for emerging businesses: products with no established market, no playbook, and no proven sales motion.Most recently, scaled the Fusion business from zero to one of our fastest-growing products, leading a global sales organization and shaping the GTM model alongside product, marketing, and strategy. Before that, launched Infraworks into the civil engineering market and built early-stage sales organizations.Lead cross-functional GTM strategy and execution. Build financial models and present to C-suite to secure funding for aggressive growth plans. Design the approach, then run the teams that execute it across sales, marketing, product, and partnerships.23 years at Autodesk taught me what works when there\'s no playbook. Hire for hunger over experience. Question every assumption. Stay close enough to customers to know what drives value versus what looks good on slides.

Experience

Vice President, Fusion Sales
Autodesk
Feb 2019 — Present · Lake Oswego, OR, US
Lead global sales organization for Autodesk Fusion. Scaled the business from early growth stage to one of the company\'s fastest-growing products with teams across Americas, EMEA, and APAC.Built GTM strategy, sales organization, and secured C-suite funding for aggressive expansion. Led multiple organizational transformations while maintaining performance through periods of significant change.Promoted twice: Director (Feb 2019) → Senior Director (Dec 2021) → VP (Sep 2024)

Education

UC Santa Barbara
BA, Business Economics

Skills

Product Launch
Partner Management
Strategic Partnerships
Management
Sales Process
Salesforce.com
Sales Enablement
Solution Selling
Channel Partners
Team Leadership
Sales Operations
Professional Services
Lead Generation
Marketing
Crm
Go-to-Market Strategy
Integration
Business Alliances
Business Development
Software as a Service (Saas)
Sales
Software Industry
Product Marketing
Cloud Computing
New Business Development
Cold Calling
Direct Sales
Partnerships
Saas
Business Strategy
Strategy
Demand Generation
Cross-Functional Team Leadership
Competitive Analysis
Channel Sales
Selling
Start-Ups
Enterprise Software
Sales Management
Leadership

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