Alex Willgoos

About Alex Willgoos

I help healthcare companies scale profitably while staying true to their mission of improving patient access.Financial leader with a track record of driving growth in VC-backed, mid- to late-stage healthcare companies. I specialize in gross margin expansion, strategic planning, fundraising, and board-level collaboration — with a focus on building organizations that deliver both value creation and greater accessibility for patients.Over my career, I’ve helped healthcare companies strengthen financial performance, secure growth capital, and align strategy with long-term market impact. My approach combines data-driven decision-making with a deep commitment to mission-driven work. I believe that leading through empathy will create a company culture that drives success and growth.Outside the office: family, cooking, martial arts (Krav Maga & Brazilian Jiu-Jitsu), and training for my next marathon!Alex Willgoos | a••••••••@hawthornehealth.com

Experience

1. Chief Financial Officer

   Hawthorne Health, Inc.

   Feb 2024 — Present

   As Head of Finance of a VC-backed healthcare company, I lead all aspects of financial strategy, capital planning, and operational efficiency to support rapid growth. Key achievements include: • Fundraising: Directed a successful Series B round, securing $10m+ in growth capital from new and existing investors. • Cash, Capital & Equity Management: Managed Cash by developing weekly cash flow reports, directed capital decisions and strategy. Ownership of employee and investor capital through Carta. • Margin Improvement: Increased gross margin efficiency by 20% through pricing optimization, cost control, and process enhancements. • Cash Flow & Liquidity: Managed company-wide cash flow forecasting, ensuring strong liquidity during high-growth expansion. • Leadership: Built and led a high-performing finance and accounting team, implementing systems to improve accuracy and scalability with a heavy focus on positive company culture. • Board Engagement: Partnered with the Board of Directors on strategic planning, performance oversight, and investor relations. • Strategic Planning: Developed and executed long-term financial roadmaps aligned with market opportunities and organizational goals.Specialties: Fundraising | VC-backed Growth | Healthcare Finance | Gross Margin Optimization | Cash Flow Management | Strategic Planning | Board Relations | Team Leadership

Education

• Stonehill College

  Bachelor's Degree, Double major in International Business and Political Science

  2010 — 2014

Skills

• Spss
• Customer Service
• Data Analysis
• Public Policy
• Statutory Planning
• Hris Database Management
• Microsoft Office
• Microsoft Office 2007
• Research
• Powerpoint
• Microsoft Excel
• Benefits Administration
• International Business
• Marketing Strategy
• Microsoft Word
• Volunteer Recruiting
• Public Speaking