Alex Watt

Lead Software Engineer @RVU

London, GB

2020 – 2023: Customer PlatformLed the Customer Platform team across multiple RVU brands, with scope evolving through acquisitions, restructures, and platform consolidation.Core responsibilities included:* Identity and consent systems (sign-up/login, Braze/CRM sync, consent capture)* Secure customer data APIs for product teams, abstracting GDPR and auth logic* GDPR automation (subject access & deletion workflows)* A Single Customer View data product in BigQuery* CRM integrations via Segment, custom tools, and later HiTouchExpanded post-restructure (Nov 2022):* Conversion uploads for paid ads (Google, Bing)* Server-side data pipelines to improve paid marketing (e.g. Facebook)* Oversight of affiliate click tracking infrastructureStrategic highlights:* Shaped build-vs-buy strategy for Segment, Auth0, and HiTouch* Led vendor evaluations and drove data stack adoption across the group* Collaborated with CTOs and tech leads from UK and international brands (Confused.com, LeLynx, Rastreator, Uswitch, and Money.co.uk) on a unified RVU Accounts vision and tracking approach* Supported onboarding of acquired brands into Segment 2023: Cross-Brand DataContributed to a shared customer data initiative across RVU businesses, focused on unifying data models, improving identity resolution, and enabling scalable, analytics-ready pipelines.🧭 2024-Present: BroadbandJoined a consumer-facing product team focused on broadband switching. Work has included conversion improvements on the user journey, improving SEO rankings through page performance and enhanced monitoring, alongside internal initiatives to improve delivery velocity and developing AI-driven workflow automation.