Alex Wang

Sr Business Intelligence Engineer @Zulily

Built and maintained semantic data layers in Google BigQuery for marketing, finance, and supply chain organizations by transforming and integrating clickstream, orders, fraud, and third-party advertiser datasets • Designed and created end-to-end data pipeline DAGs in Apache Airflow to generate first touch marketing attribution, customer segmentation, and conversion data models • Assisted marketing analytics teams with deep-dive analyses and marketing teams with new advertiser implementations, campaign configurations, and channel performance analyses • Led Tableau to Looker Migration effort for the Marketing and Supply Chain organizations, developed LookML models, looks, and dashboards, and trained business stakeholders to self-service within Looker • Implemented anomaly detection and exception reporting in Airflow and Looker while creating feedback loops with upstream teams for continuous improvement and issue prevention