Alexandra Alex Ward
Marketing Leader | Driving Growth, Community, and Brand Innovation in Fitness & Wellness
- Role
- Marketing Lead & Creative Director at Culture
- Location
- Boise, ID, US
- LinkedIn followers
- 500 followers
About Alexandra Alex Ward
As Marketing & Operations Lead at CULTURE, my role is intentionally multi-faceted—balancing front-facing leadership with behind-the-scenes execution. On any given day, I’m driving strategy alongside our Founder & CEO, leading community events, shaping customer experience, spearheading social media marketing and content creation, and building the operational systems that keep CULTURE. running seamlessly. As her right hand, I’m deeply integrated into nearly every aspect of the brand, making my role pivotal to both day-to-day success and long-term growth.I oversee some daily operations, brand marketing, content strategy, and event execution—all designed to deliver a consistent, elevated CULTURE. experience. From building scalable SOPs to producing multi-phase campaigns, I merge creativity with operational precision to ensure every detail reflects our mission to innovate fitness and wellness through community and connection.Beyond CULTURE, fitness and wellness have always been central to who I am. I’m a lifelong fitness enthusiast, wellness advocate, and aspiring athlete. Leveraging my background in social media and marketing, I share my passion with others, striving to make an impact in my community. My dedication to fitness has instilled qualities such as confidence, persistence, discipline, and teamwork—traits that fuel both my athletic and professional pursuits.
Experience
Marketing Lead & Creative Director
Oct 2024 — Present · Garden City, ID, US
As Marketing & Operations Lead, I balance front-facing leadership with behind-the-scenes execution, working closely as the right hand to the Founder & CEO. My role is intentionally all-encompassing—spanning strategy, operations, and marketing—to ensure big-picture vision translates into day-to-day execution.As CULTURE. continues to grow, my focus is evolving toward high-level marketing leadership, including brand strategy, campaigns, events, and growth initiatives—while building the systems that allow the business to scale beyond me.
Education
Boise State University
Bachelor of Arts - BA, Communications
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