Alexander Phi
Marketing Technology & Operations Leader | Marketo Certified Solutions Architect | MBA | PMP
- Role
- Lead, Marketing Systems & Infrastructure at Airtable
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Alexander Phi
Innovative Marketo Certified Senior Marketing Professional respected for 10+ years of experience delivering marketing automation and digital platform management solutions for small businesses and enterprises in the health, finance, and technology sectors.A motivational, influential leader and a creative collaborator who guides cross-functional teams in realizing project objectives to exceed expectations through continuous process improvements, utilizing a diverse set of automation platforms and custom integrations.Highlights Generated and launched marketing automation strategies supporting SolarWinds database of 8M+ records across a diverse portfolio of products through demand generation nurture campaigns for B2B and B2C customers. Secured $6M in annual sales through onboarding optimization using cross-platform product messaging, encouraging trial activation and feature adoption. Championed workflow optimizations, lead automation framework improvements, platform migrations, and database integrity processes at Violet Hour Social, across multiple platforms including Marketo, Pardot, and Salesforce. Delivered superior client satisfaction at MarketectU, administering all project repositories and multichannel communications to ensure a seamless end user experience, increasing our book of business (projects + retainers) by up to 500+% during tenure as the only project manager.
Experience
Lead, Marketing Systems & Infrastructure
Mar 2025 — Present
Leading MarTech @ Airtable.
Education
Wichita State University
Master of Business Administration (MBA), Marketing / Health Care Administration
Wichita State University
Bachelor of Arts (B.A.), Entrepreneurial and Small Business Operations
Skills
- Event Planning
- Business Planning
- Operations Management
- Video Editing
- Paid Search Strategy
- Long-Term Care
- Leadership
- Project Planning
- Video Production
- SEO
- Email Mark
- Content Marketing
- Healthcare Consulting
- Marketing Research
- Business Strategy
- Sales
- Medicare/Medicaid Reimbursement
- Entrepreneurship
- Online Marketing
- Final Cut Pro
- New Business Development
- Nursing
- Management
- Healthcare Management
- Marketing
- Strategic Planning
- Advertising
- Social Media Marketing
- Medicaid Managed Care
- Intrapreneurship
- Social Media Consulting
- Email Marketing
- Long Term Care Facilities
- Adobe Creative Suite
- Customer Service
- Accounting
- Business Process Improvement
- Graphic Design
- Strategy
- Financial Accounting
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