Alex Vega

About Alex Vega

Howdy! I\'m Alex Vega, a passionate digital marketing specialist with a proven track record of driving measurable growth through data-driven strategies. I excel at crafting and optimizing paid search (Google Ads, Meta Ads) and organic search (SEO) campaigns to achieve significant improvements in click-through rates (CTR), conversion rates (CVR), and overall marketing ROI.Here\'s what I offer- Campaign Expertise: I boast extensive experience managing paid search and social media campaigns, consistently exceeding client goals through A/B testing, AI optimization, and data-driven decision making- Data & Analytics: Adept at leveraging Google Analytics, GTM, and Excel to extract actionable insights, I ensure campaign relevance and optimize performance for maximum impact- Search Engine Optimization: I conduct thorough SEO audits, optimize website content, and implement technical improvements to increase organic traffic and improve search engine ranking- Collaborative Spirit: I value partnering with clients to understand their needs and create tailored marketing strategies that align with budget, market trends, business goals, and more- Lifelong Learner: I\'m constantly expanding my knowledge through experience, certifications, mentors, colleagues, and courses. I seek to refine my skills and become an asset to best serve the businesses I work with.Who I\'m Looking For: Forward-thinking businesses seeking to elevate their digital marketing efforts and achieve measurable results.Connect with me if you\'re interested in- Discussing your current digital marketing challenges- Learning more about my approach to data-driven marketing- Collaborating on a project to propel your business growth.Let\'s connect!Website: alexvegadm.com | Email: a••••••••@gmail.com

Experience

1. Digital Marketing Specialist

   Linxup

   Jan 2026 — Present · US

   Orchestrating a 2-year roadmap to transition $3.29M in annual spend in-house, currently governing external agency performance via standardized optimization logs and kill-switch protocols- Audited conversion actions and LTV metrics to eliminate arbitrary values, establishing a data-backed average deal size to align PPC spend with actual revenue- Rescued a -86% ROI campaign by pivoting budget toward high-intent Search and Remarketing based on Salesforce-validated performance data- Engineered a 4-page Google Looker Studio dashboard integrating Salesforce and Google Ads data, identifying and correcting critical discrepancies in reporting- Designed a UX-focused landing page framework for a competitor conquesting strategy; validated by the acquisition of a key competitor client within 7 days of implementation.