Alexander White
Marketing Director | Business Analyst | MBA in Business Analytics & Intelligence | Video Producer
- Role
- Marketing Director, Media Producer & Editor at Dogmanic Productions & Recording Studios
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Alexander White
I have expertise in digital marketing and data-driven marketing analytics with 15+ years…
Experience
Marketing Director, Media Producer & Editor
Dogmanic Productions & Recording Studios
Oct 2020 — Present · Pompano Beach, FL, US
Leading a cross-functional marketing team for South Florida’s leading full-scale production studio, developing lead-generation pipelines with Google Analytics, Mailchimp, Zoho CRM, and Zapier, while running omni-channel campaigns across digital ads, websites, and SEO.Result: Streamlined client acquisition and improved campaign efficiency by 25% year-over-year.Expanded brand awareness to over clients through integrated ad campaigns, SEO growth, and 6 social media platforms. Result: Directly supported the acquisition of 50+ top-value, corporate entertainment network clients distinguished in Hollywood and international markets.Optimized campaign performance across Google, Meta, and CTV platforms by monitoring budgets, pacing, and creative tests. Result: Achieved a 30% increase in lead-to-client conversion rates and reduced cost per acquisition by double digits.
Education
Carnegie Mellon University
MEIM, Master of Entertainment Industry Management
2012 — 2013
Nova Southeastern University
Master of Business Administration (MBA), Business Intelligence & Analytics
University of Florida
Bachelor of Science (BS), Telecommunications: Production // Music Theory & Composition
2007 — 2011
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