Alex Tosta
Franchise Development & Operations Leader | Multi-Unit Service Brands (Laundromat, Retail, Home Services) | Driving Unit Growth, Operational Excellence & Scalable Systems
- Role
- Vice President of Development at Buff City Soap
- Location
- Delray Beach, FL, US
- LinkedIn followers
- 500 followers
About Alex Tosta
I’m a seasoned franchise operations and development leader who’s helped expand and optimize multi-unit networks across Latin America and the U.S. Over the past decade, I’ve driven growth by building scalable systems, streamlining supply chains, and launching new territories—helping investors and franchisees realize double-digit ROI while maintaining brand standards. My work consistently bridges the gap between high-level strategy and on-the-ground execution, making complex development plans feel operationally executable.One of my proudest achievements was leading a cross-functional team that opened 20+ new franchise locations in under 18 months, reducing time to break-even by 30%. I also redesigned the supply chain curriculum for franchise partners, cutting costs by 15% while improving service-level metrics. By translating data into actionable metrics and coaching operators in real time, I empower teams to deliver performance without sacrificing quality or brand integrity.Outside of the boardroom, I’m a communicator who loves building relationships—whether collaborating across corporate functions or mentoring franchisees to scale responsibly. I bring curiosity, optimism, and a bias toward action to every challenge. Fluent in Spanish and Portuguese, I thrive in multinational settings and enjoy discovering cross-cultural insights that fuel innovation. Let’s connect if you’re looking to scale a franchise network, improve operational efficiency, or explore strategic growth opportunities together.
Experience
Vice President of Development
Aug 2024 — Present · West Palm Beach, FL, US
Education
UCAB - Universidad Católica Andrés Bello
BSc Industrial Engineering
Duke University - The Fuqua School of Business
MBA, Marketing, General Management
2008 — 2010
Skills
- Multicultural Marketing
- Strategy
- Management
- Beauty
- Consumer Products
- Mba
- Product Management
- New Business Development
- Beauty Industry
- Brazilian Portuguese
- Change Management
- Business Development
- International Business Development
- Business Strategy
- Spanish-Speaking
- Spanish
- Home Care
- Personal Care
- Competitive Analysis
- Project Planning
- Multicultural
- Product Development
- Analysis
- Recruiting
- Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
- Leadership
- Latin American Markets
- Negotiation
- Market Analysis
- Market Research
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