Alex Marshall

About Alex Marshall

As a Creative Director for a global agency, I lead a team of talented professionals who deliver purpose-driven experiences for brands and artists, aimed directly at consumers. With over ten years of experience, I have collaborated with clients such as Jos. A Bank, Vetz Petz, Timberland, and Republic Records, to align and deliver their ultimate goals through unique and tailored collaborations.My core competencies include creative direction, creative development, new business development, marketing, art direction, social media, and multimedia. I am passionate and inventive in creating innovative media strategies and campaigns, and I am accustomed to performing in deadline-driven environments. I also have a background as a recording artist, working with Universal Music Group, Atlantic Records, and Red Bull, which gives me a distinctive edge in understanding and connecting with the audience. My mission is to use my creativity and expertise to help clients achieve exceptional results that speak to the consumers and deliver on their intentions.

Experience

1. Creative Director

   Marshall Creatives

   Jan 2008 — Present · Nashville, TN, US

   As the Creative Director, I lead creative and art direction for brands, start-ups, and artists. My expertise includes campaign creation, cross-functional marketing, concept development, content creation, advertisements, paid and earned media, consumer research and analysis, and visual and sound design production/post-production. I am well versed in video, motion, and still content creation. I lead a global team of 25 consisting of Graphic Designer, Marketing Manager, Art Director, Strategists, SEO Specialist, Content Manager, Social Media Manager, Producer, Editors, Composers, Director, and Media Planner. My responsibilities in team leadership include overseeing training and development, collaboratively setting their KPI’s and objectives, offering performance feedback, and monitoring their project milestones to ensure deadlines are achieved. Some of my major accomplishments included increasing customer purchases to 8-figures and achieving a 6-8x Return on Advertising Spend for VetzPetz’s, leading a startup (Level Up by DK) from ideation to successful business acquisition, conceptualizing and developing digital campaigns for Turo, Timberland, and Daniel Wellington, implementing strategic brand placements for RedBull, and creating and managing music synchronization and sound design placements for ESPN.

Skills

• Blogging
• Video Editing
• Art Direction
• Social Media
• Corporate Identity
• Management Consulting
• Digital Media
• Digital Strategy
• Wordpress
• Web Design
• Sound Effects
• Music Composition
• New Media
• Influencer Marketing
• Songwriting
• Logo Design
• Creative Development
• Photography
• Brand Development
• Mac
• Production Music
• Conceptual Design
• Graphic Design
• Branding & Identity
• Music Production
• Social Media Marketing
• Business Development
• Digital Marketing
• Creative Strategy
• Video Production
• Content Strategy
• Marketing Strategy
• Videography
• Project Management
• Typography
• Cinematography
• Marketing
• Sound Design
• New Media Strategy