Alex Tello
Sr Brand Manager @JAKKS Pacific
Signup · Get unlimited contacts
WORK HISTORY
Sr Brand Manager @JAKKS Pacific
Los Angeles County, CA, US
Manage and execute marketing initiatives/strategies as set out in the brand strategic outline including all facets of advertising (print, social, and video), retail/channel marketing, pricing initiatives, channel distribution strategies, sales support, promotions, and events for product lines: Nintendo, Universal – Illumination, Black + Decker, The Simpsons (Disney)• Lead cross-functional teams (Costing, Design, Planning, Packaging, Sales) to develop compelling and profitable product lines, which meets licensor’s approval, hit target costs by reviewing the P&L sheet, and adhere to schedule• Create retail-specific programs and exclusives; tailoring product lines and marketing strategies to maximize business across channels (Mass, Online, Club, Value, Alternative Channels)• Analyze and provide category, consumer, competitor, customer and product-specific insights, trends and market research in support of brand strategies• Create effective and compelling packaging and online copy-based product and segment communication strategies, positioning, play pattern and key product features• Pitched and spearheaded the “Bowser Bash” event at the Nintendo Times Square store to support current mainline and Super Mario Bros. Movie lines
EDUCATION
California State University, Northridge
Bachelor of Science, Fashion Merchandising and Marketing
SKILLS
ABOUT ALEX TELLO
Graduated California State University, Northridge with a degree in Fashion and Apparel Merchandising with a minor in Marketing. I’m currently a Sr. Brand Manager at Jakks Pacific, focusing on the strategic, marketing, and product development of The Simpsons, Nintendo, Super Mario Bros, and Black & Decker toy assortment plans. I bring ideas to the retailer, fulfill consumer needs, and deliver every time. I have experience in both licensor and vendor sides of the business which gives me an advantage to be an overall strategic thinker. In addition, I have manufacturing experience having developed programs for global and Omni-channel businesses. I have 10 years experience in both global private and public companies. I incorporate innovative management techniques, processes, products and procedures to enhance business practice, increase productivity and boost revenue. I create strong relationships with key cross functional partners to develop and optimize product plans that forms the progression of the global, omnichannel product profile. I have also completed the Crossfit training course and hold a Crossfit Level 1 Trainer certificate. Specialties: Buying, Merchandising, Marketing, Product Development, E-commerce, Product Strategy, Forecasting, Creative Art direction and finding new licenses to achieve company goals. Brands: Disney, Pixar, Marvel, Star Wars (Lucasfilm), Funko, Loungefly, Studio Ghibli, Crunchyroll, Funimation, HBO, Sanrio, Nintendo, Super Mario Bros, Black and DeckerCategories: Apparel, Accessories, Footwear, Costumes, Food/Confections, Toys, Gift, Collectibles, and Infant/Toddler.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.