Alex Tan

About Alex Tan

I’m a seasoned digital marketing professional who has built a digital practice from the ground up, managed all aspects of a $20M in revenue P&L, counseled many of the world’s most beloved brands and been honored as one of PRWeek’s 40 under 40. Over the last 20 years, I’ve had the pleasure of bringing holistic attention grabbing campaigns to life for brands such as Adobe, Walmart, Unilever, Pepsi Co, Cisco, Patron Tequila, FedEx, Symantec, PetSmart, Texas Instruments, Zendesk, MetroPCS, and many more. My current role is leading Golin’s award-winning global relationship with Adobe, which includes managing a 65+ person team across multiple regions (NA, EMEA and APAC) supporting media relations, social/digital strategy, paid media, content creation, influencer marketing, measurement and analytics, event management and social platform innovation.

Experience

1. Head of Digital, Central Region (EVP)

   Golin

   Oct 2019 — Present · Dallas-Fort Worth, TX, US

Education

• Southern Methodist University

  Bachelor of Arts, Corporate Communications & Public Affairs

  2003 — 2005

Skills

• Digital Marketing
• Digital Branding
• Youtube
• Cross Media Marketing
• Community Marketing
• B2b Marketing
• Cross-Channel Marketing
• Community Management
• Crm
• Corporate Communications
• Social Media
• SEO
• Mobile Marketing
• Analyst Relations
• Blogging
• Communication Training
• Web Analytics
• Strategy
• Messaging
• Integrated Marketing
• Content Strategy
• Marketing Strategy
• Public Relations
• Internal Communications
• Media Relations
• Conversational Marketing
• Sem
• Publicity
• Social Networking
• Social Media Measurement
• Message Development
• Social Media Marketing
• Strategic Communications
• Linkedin
• Marketing
• Reputation Management
• Leadership
• Online Marketing
• Mobile Devices
• Press Releases