Alexandria S.
Marketing Leader | Building Programs That Scale from the Ground Up
- Role
- Marketing Manager at Smartpath.Co
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Alexandria S.
I\'m a Marketing Manager at SmartPath with nearly a decade of experience building, optimizing, and operationalizing marketing engines that actually move the needle. I’ve spent much of my career in marketing operations, but my current role brings me back across every pillar of the function. It has reinforced something I’ve learned over nine years in the field: great marketing is equal parts strategy, structure, and empathy for the humans you’re trying to reach.At SmartPath, I’m focused on strengthening the foundations. Recent wins include improving attribution visibility, tightening webinar follow up processes, and building repeatable systems for strategic monthly planning. These improvements are already contributing to increased opportunities and giving the team more clarity and focus.My leadership style is direct, collaborative, and rooted in understanding people. I know when to speak up and when to listen. I care about helping teams grow and creating an environment where good ideas surface because everyone feels like they’re part of the work, not just following along.Off the clock, you can usually find me logging miles, lifting something heavier than I probably need to, tending to the plants I insist are “thriving,” losing myself in a book, or spending time with the people who keep me grounded. These things remind me that balance matters and that creativity comes from a full life, not just a full calendar.Evolving, improving, and always aiming higher. Future CMO in progress.
Experience
Marketing Manager
Aug 2025 — Present
Education
University of Houston
Bachelor’s Degree, Business/Corporate Communications
2013 — 2016
Tarleton State University
Media Broadcasting
2011 — 2012
Skills
- Wordpress
- Public Relations
- Microsoft Office
- Sales
- Ap Stylebook
- Corporate Communications
- Mailchimp
- Public Speaking
- Jquery
- Video Editing
- Management
- Team Building
- Webinar Management
- Ap Writing
- Javascript
- Time Management
- Constant Contact
- Journalism
- Data Entry
- Eventbrite
- Trello
- Communication
- Blog Marketing
- Adobe Premiere Cs5
- Broadcast
- Leadership
- Email Marketing
- Training
- Html
- Google Drive
- Salesforce
- Marketing
- Teleprompter
- Brochures
- Git
- Social Networking
- Content Development
- Microsoft Word
- Team Leadership
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