Alex Strong
Digital Marketplace Growth Expert Helping Brands Win on Amazon, Walmart, Chewy + More
- Role
- Head of Marketplace Sales Channels at Redbarn Pet Products
- Location
- Cedar Falls, IA, US
- LinkedIn followers
- 500 followers
About Alex Strong
8+ years experience driving growth on Amazon 1P & 3P, Chewy, Walmart, and more with focus in Pet & CPG. Data-driven, curious problem solver with creative background and customer-first mentality. Experience managing P & Ls, remote teams, and retail media agency partners. Always testing, always learning.Dad, musician, and pet parent. Outdoors on weekends.
Experience
Head of Marketplace Sales Channels
May 2023 — Present · US
Lead P&L for Amazon and other marketplaces to drive revenue, profit, and market share growth for Redbarn & Pawstruck brands- Plan and execute comprehensive strategy to drive repeat purchases, subscriptions, and brand awareness in line with organization’s omnichannel goals- Regularly review KPIs including revenue trends, organic keyword rankings, CAC, and LTV to pivot strategy based on performance- Develop, test, and optimize new creative, SEO copy, pricing, promotions, and advertising strategies to increase conversion and search algorithm relevance- Oversee team and agency partners to manage PPC ad campaigns, account health, inventory planning, catalog management, and MAP enforcement- Partner with R&D and marketing teams to craft assortment and build go-to-market plans tailored to succeed on Amazon, Chewy, Walmart, and Target+- Oversee operations and performance of Amazon and additional marketplaces to accelerate growth for both Pawstruck & Redbarn brands- Directly manage team and agencies supporting account health, catalog management, FBA inventory planning, FBA reimbursement, seller enforcement, and PPC advertising- Analyze performance and update strategies based on data from Brand Analytics, Helium10, and SellerBoard- Work cross functionally with retail sales, marketing, creative, operations, social, and customer service teams
Education
Universidad Carlos III de Madrid
Spanish, Literature, History
2011 — 2011
Middlebury College in Madrid (Sede Prim)
Spanish Language and Literature
2010 — 2011
University of Iowa
Bachelor of Arts (BA) (Honors), English
2008 — 2012
Skills
- Event Planning
- Typing
- Foreign Languages
- Creative Writing
- Spanish
- Editing
- Nonprofits
- Social Media
- Writing
- Language Skills
- Microsoft Office
- Data Entry
- Public Speaking
- Non-Profits
- Teaching
- Time Management
- Tutoring
- Blogging
- Research
- Poetry
- Music
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