Alexander Sikkink
Regional Marketing Director Dach (Vp-level) @JDE Peet's
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WORK HISTORY
Regional Marketing Director Dach (Vp-level) @JDE Peet's
Bremen, DE
Lead marketing leadership, portfolio, category and commercial growth strategy for the €900M DACH coffee business across Germany, Austria and Switzerland, covering multiple brands and coffee systems. Responsible for brand strategy, category development, media, pricing, go-to-market execution and commercial activation across the region.• Strengthening core brand platforms and repositioning priority brands to deliver stronger category performance within an evolving coffee market• Expanding the coffee systems ecosystem through strategic partnerships, joint business planning and cross-functional commercial execution• Defining future growth platforms, innovation opportunities and new consumption occasions across the regionMember of the DACH Region Leadership Team and Global Leadership Team.
EDUCATION
University of Amsterdam
Master’s Degree, Economics
Institute for Real Growth
IRG Humanized Growth Leadership Program 2022
ABOUT ALEXANDER SIKKINK
With 20+ years of international experience across Europe and the US, I have built and grown consumer brands, categories and portfolios in both global and regional leadership roles across FMCG. My background covers brand strategy, innovation, portfolio choices and commercial activation, with experience leading businesses at significant scale and translating strategy into measurable in-market impact.As Regional Marketing Director DACH at JDE Peet’s, I lead brand and category strategy across a multi-brand coffee business, with a strong focus on aligning marketing and commercial priorities. Across my career, I have worked on brand repositioning, communication platforms, innovation pipelines, system growth and market expansion, with a consistent focus on clarity, momentum and execution.I have spent much of my career operating in cross-functional and multi-market settings, working closely with sales, finance, operations and external partners to align priorities and move businesses forward. I enjoy bringing focus to complex situations, translating broad ambition into practical action, and building strong teams with clear ownership and accountability.What continues to motivate me is the combination of brand building, product and innovation, together with the commercial discipline and decision-making needed to create long-term growth.
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