Aleksei Shabalin

About Aleksei Shabalin

Digital commerce executive transforming eCommerce into a core growth engine across CPG…

Experience

1. Director, Digital Sales

   Aimpoint Inc

   Jul 2019 — Present · New York, NY, US

   U.S. digital strategy lead for a European manufacturer of premium sporting goods, consumer electronics, and defense products. Built and scaled the U.S. DTC and B2B eCommerce operations from the ground up, transforming digital into a core growth channel. • Led strategic planning, budgeting, and platform selection for U.S. eCommerce expansion; launched integrated B2C and B2B storefronts tied to enterprise architecture• Rebuilt internal infrastructure to unify product data, digital assets, and operational systems; deployed CRM, PIM, and project management platforms to enable automation and scale• Took over the company’s customer service function in the U.S, transforming it into a centralized consumer intelligence unit for first-party data collection, experience research, and insight-driven optimizations• Spearheaded the implementation of AI-powered tools for customer support, including sentiment analysis and automation pilots; lead the U.S-based AI taskforce in collaboration with Swedish parent company IT (Sandberg Development) to standardize AI adoption across use cases• Developed and executed a multichannel eCommerce strategy across owned platforms and third-party marketplaces (Amazon, Walmart, eBay)• Realigned internal fulfillment and customer-facing operations to support digital scale; built processes and training frameworks to drive operational readiness across departments

Education

• Khabarovsk State Academy of Economics and Law

  Bachelor's degree, Economics

  2002 — 2005

• Khabarovsk State Academy of Economics and Law

  Master's degree, Economics

  2005 — 2007

• Rutgers Business School

  Master of Business Administration - MBA, Business Administration and Management, General

• Economic Research Institute, Far Eastern Branch of Russian Academy of Sciences

  Ph.D Candidate, spatial economics, regional economics, agglomeration effect, mathematical forecasting.

  2009 — 2012

• George Brown Polytechnic

  Postgraduate certificate, International Business Management

  2007 — 2008

Skills

• E-Commerce SEO
• Sem
• Mathematical Analysis
• Entrepreneurship
• Photoshop Elements
• International Logistics
• Business Development
• Crm
• Statistical Data Analysis
• Excel Pivot
• Planning Budgeting & Forecasting
• Google Analytics
• Yandex Direct
• Google Adwords
• Sql
• Data Analysis
• Html
• Building Business Partnerships
• E-Commerce
• Content Management
• Eviews
• Project Management
• Sales Operations
• Agile Project Management
• Reporting & Analysis
• Social Media Marketing
• Ppc
• Microsoft Office
• Econometrics
• Sales & Marketing
• Strategic Planning
• A/B Testing
• Research
• Negotiation
• SEO
• Microsoft Excel
• Powerpoint